Organizational communication is one of the approaches organizations use to achieve their goals. Notably, organizations rely on communicators who research, draft and pass messages to the targeted communications. As a result, organizational communicators are essential people in an organization because of their roles. This paper discusses three insights I gained as I was learning about corporate communication.
Organizing and drafting business messages is one of the essential insights that attracted my attention in this course. Effective organizational communication is anchored on organizing and preparing messages that have a positive impact on the recipient. According to Guffey and Loewy (2019), effective organizational communicators are individuals who use positive language, plain and courteous expressions, and familiar words when communicating with others. Additionally, effective organizational communication answers essential questions. It also answers how to question regarding an issue that should be executed.
Further, the insight of organizing and drafting messages entailed the research methods that a communicator should use. There are two formal and informal methods, which communicators must use when gathering information before drafting a message. Informal research is useful when drafting e-mails, memos, and letters within an organization. Formal research is appropriate when preparing complex and long reports. Besides, I learned when to use direct and indirect strategies when communicating with others. A communicator should use a direct communication strategy when the recipients are receptive to the information because they will be pleased. However, an indirect communication strategy is appropriate when passing information to unreceptive audiences who could be unwilling to receive it because it displeases them.
Short workplace messages and digital media is the second insight that I obtained in this course. The world is digitized, and people have a lot of things to do. Thus, organizational communicators must establish short messages that help the recipient carry out the intended action. Most organizations use e-mails, and organizational communicators must understand how to draft digital age e-mails (Estévez-Mujica & Quintane, 2018). An e-mail must be short and concise so that it can deliver the intended message. As a result, a communicator must ensure that the language used when developing an e-mail is professional and meets the communication’s main idea.
Further, short workplace messages and digital media entails messaging and texting. Instant messaging (IM) and text messages are growing rapidly, and organizational communicators must remain professional when using them in their professions. Finally, organizations also use social media networks that entail short messages on a digital platform. An organizational communicator must understand how to use and manage social media platforms because they connect with stakeholders, such as employees and customers. As a result, messages on these platforms must be brief and concise so that they can positively impact the recipient.
Writing persuasive messages is the third essential insight I obtained in COM 410. The business world is full of persuasive messages that call individuals to take a certain action. Organizational communicators must be aware of writing persuasive messages’ science and art because it contributes to attaining the mission statements. Besides, organizational communicators should understand that the volume of persuasive messages has increased globally, and customers or targeted populations receive many advertisements every day. The persuasive move at warp speeds because most organizations use digital platforms to reach out to their targeted audiences. Therefore, organizational communicators need to plan before drafting and disseminating persuasive messages. In the planning stage, organizational communicators should use indirect communication as a proper strategy to reach out to their targeted audience. The indirect communication approach allows a communicator to give the targeted audience proof of why they should take a specific action. Therefore, it is essential to achieve organizational goals through the use of persuasive messages.
Organizing and drafting business messages is a valuable insight for communicators because it reveals what must be done to reach an audience’s expectations. For example, organizing and drafting messages explains what the receiver should do with a piece of information. It also aligns the message with organizational goals, saving time, and resources that could be wasted in the ineffective communication process (Nwabueze & Mileski, 2018). Besides, this strategy is beneficial to the communicator because it ensures that the recipient receives relevant and vital information in their careers. Additionally, the method is used to ensure that the communicator meets the expectations and standards required when preparing long and complex reports. Notably, formal research enables organizational communicators to use the right accepted formats in their presentations.
Moreover, communicators use the direct strategy to save time and set the frame of mind for the receptive audience. On the other hand, indirect communication is an approach that allows communicators to respect the feeling of the unreceptive audience and facilitates fair hearing. Therefore, organizing and drafting business messages is a vital concept for communicators.
Organizing and drafting business messages has changed my thinking and worldview. I have realized that I should provide enough evidence when delivering a negative message to an unreceptive audience. I also realized that a receptive audience requires straightforward information because it saves time and prepares them for action.
Short workplace messages and digital media is a valuable concept for organizational communicators. For example, it ensures that corporate e-mails are compelling and concise so that the recipients are a call to action. Professional e-mailing in a digital world is a skill that ensures that an organization aligns its communication with its mission statement (Madanchian & Taherdoost, 2016). As a result, professional e-mailing ensures that the organization remains on the right track towards achieving its goals. Additionally, IM and texting are useful in an organization because they contribute to real-time communication. Successful organizations embrace the use of IM and texting because it is vital in circumstances that require instant information. Besides, organizational communicators should embrace IM and texting because they are cheap and of high speed. These two communication methods are also essential in an organization because they are reliable where information is needed immediately after delivering the message, so they increase efficiency. Finally, social media has many benefits to organizations. For instance, social media networks are used to connect employees at a far distance; so long distance is no longer a communication barrier.
Moreover, organizations use social media networks to involve customers and other stakeholders in many business stages, such as business design and product improvement. The criteria for involving essential stakeholders regarding specific issues contribute to satisfaction. The result of stakeholders’ satisfaction is the success and achievement of an intended goal. Therefore, short workplace messages and digital media are essential concepts that have revolutionized organizational communication.
The short workplace messages and digital media insights have positively changed my behavior and thinking. I realized that I must remain professional when writing administrative e-mails because they influence the recipient. I noticed a specific format that I should when drafting an e-mail that ensures that I am professional in my communication. I have used IM and texts in my informal life, but I realized that things are not the same for professional IM and texting. Professional IM and texting do not disclose essential organizational information and cares about the message that individual texts avoid discrimination, leading to lawsuits.
Organization communicators must understand how to develop persuasive messages because they are essential to an organization’s success. Successful persuasive communicators have achieved remaining professional skills and choose the right strategy to pass on an intended message. Besides, persuasive writing helps communicators effectively revise their first drafts and ensure they align their ideas with a certain business goal (Derin, Nursafira, Yudar, Gowasa, & Hamuddin, 2020). Thus, this strategy is used to reach out to the targeted population effectively. Besides, persuasive messaging is an essential insight in organizational communication because it helps the communicators to remain logical and use moderate tones when drafting a message. Therefore, compelling messaging is a crucial concept that has contributed to the success of organizations.
The concept of persuasive messages has positively changed my thinking and behavior as I look forward to succeeding in my career. For example, I have learned that I should be honest when writing persuasive messages because the targeted populations will later find the truth. Thus, I should mingle emotional and rational approaches with the truth when drafting a compelling message.
Carrying out thorough research is one of the actions I will take when organizing and drafting business messages. This will help me to know the target audience and their expectations. As a result, it will help me to determine whether to use direct or indirect communication when delivering a specific message. Besides, I will ensure that I organize information so that it can positively impact the recipient. Therefore, I will always use an outline to ensure everything is organized and drafted based on the research information.
I will ensure that I learn to compose useful short workplace messages that I share through digital media platforms. For example, I will ensure that all e-mails that I write meet the required standards and are brief to receive the intended message without straining. Besides, I will ensure that I incorporate social media networking as part of my communication strategy. I will remain professional when using social media networks because they are different from the informal ones. For instance, I will not share any sensitive information on social media platforms because that is against professional organizational communication. Therefore, this strategy will help me meet short workplace messages and digital media corporate communication requirements.
The proper action plan regarding establishing persuasive messages is to remain honest. I must research the targeted population and determine what will attract them before scribbling a compelling message. I also must remember that my persuasive messages are among the many that the targeted populations receive daily. It is essential to remain professional and ethical when communicating with people on behalf of my company. Therefore, this will contribute to achieving organizational goals.
In conclusion, organizational communication is an essential component of successful organizations. Effective communicators understand the value of organizing and drafting messages to meet the expectations of the targeted audience. Besides, effective organizational communication must incorporate short workplace messages and the use of social medial. Finally, persuasive messages are essential in an organization, and communicators must use them to achieve expected goals.
Derin, T., Nursafira, M. S., Yudar, R. S., Gowasa, N. S., & Hamuddin, B. (2020). Persuasive communication: What do existing literature tells us about persuasive communication among students?. Utamax: Journal of Ultimate Research and Trends in Education, 2(1), 12-18. https://journal.unilak.ac.id/index.php/UTAMAX/
Estévez-Mujica, C. P., & Quintane, E. (2018). E-mail communication patterns and job burnout. PloS One, 13(3), e0193966. https://doi.org/10.1371/journal.pone.0193966
Guffey, M., & Loewy, D. (2019). Essentials of business communication, 11TH Ed. Cengage Publisher.
Madanchian, M., & Taherdoost, H. (2016). Perusing of organizational culture effects e-mail communication. Procedia Technology, 22, 1076-1083. https://doi.org/10.1016/j.protcy.2016.01.152
Nwabueze, U., & Mileski, J. (2018). Achieving competitive advantage through effective communication in a global environment. Journal of International Studies, 11(1). doi:10.14254/2071-8330.2018/11-1/4